“Double X” offers a series of programmes promoting gender balance in the workplace. Gender Balance is not about fair play; neither is it a “women’s issue”. There is a lot of evidence to show that gender balance is a business opportunity, positively affecting the bottom line of organisations – see The Business Case for more information.


  • To incentivise & empower decisionmakers to achieve greater gender balance in leadership teams
  • To empower women to reach their full potential in the workplace
  • To engage men in the conversation about gender